Thursday, May 19, 2016

Early Times Yellow Label

Proof:80 (40% ABV)
Price:JPY 1000

There are two types of Early Times available in Japan - the Brown Label and the Yellow Label. I've Brown Label, but I was curious about how the Yellow Label might be different.
previously reviewed the

Asahi describes the Yellow Label as "a classic bourbon that continues to uphold tradition" with a "light flavor, sweet aroma and nice finish." Asahi also plays up the "charcoal filtered" aspect, but, as all bourbon is charcoal filtered, this isn't a real selling point.

Asahi describes the Brown Label as having a "profoundly complex flavor and a round finish suited to the Japanese palate." It is also described as a full-bodied bourbon with an oaky nose that still retains a florid and delicate flavor. 

As I said in my review of the Brown Label, Early Times in Japan is different from Early Times in the U.S. Early Times in Japan is bourbon while Early Times in the U.S. is merely whiskey. For more information please see my review of the Brown Label. 

The bottles do not yield any clues as to how these two bourbons might be different. The text and design of both of the labels is identical, except, of course, for the color. Similarly, both are 80 proof. The price is usually identical.

The Japanese website for Early Times used to state that the Yellow Label is the Early Times mashbill (72/11/10) and that the Brown Label is the Old Forester masbhill (72/18/10). I don't know if this is still true, but, based on tasting both, I would believe it.  

The nose is thin with notes of apple juice and shortbread. The taste is fruity (think fruit punch) followed by fig newton and vanilla. The finish has a nutty character, with notes of peanuts and walnuts.     

I tasted the Yellow Label side-by-side with the Brown Label and I like the Brown Label a little bit more. The Brown Label has a little more depth - more banana bread and less apples and shortbread. I think Asahi's descriptions of the two bourbons (see above) are accurate.

Verdict: If you're buying one bottle of Early Times, buy the Brown Label.   

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